Wednesday, March 9, 2016

#RuleYourself



We had all thought at one time that after appearing in three Olympic Games and winning an unprecedented 22 Medals (of which 18 are Gold that swimming champion Michael Phelps would take it easy.  However he is set to join the American Olympic Team in Rio later this year to hopefully break more of his world records.

He as been very busy out of the Pool too.  He's grown a bushy beard (could he look any hottter?) and got engaged to his fiance Nicole Johnson an ex Miss California,  and they are expecting their first baby son in May.

Yesterday saw the launch of a powerful new advertisement Phelps starred in for Under Armour a sportswear company based in his hometown  of Baltimore.  The video shows Phelps putting himself through all the rigors of highly disciplined training with a very simple theme of #RuleYourself.  The message is one that we would happily share with Phelps:

It's What You Do In The Dark That Puts You In The Light